There are plenty of people who like to say that they can work a bunch of different makeup and fashion looks, but not everyone can pull it off.
As supermodels go, Bella Hadid is able to shift from one style to another seamlessly, and she's done it again. Following a spot in Zayn Malik's Versace campaign and being the face of Bulgari's Fall campaign, Hadid is now the star of Nars' new photo campaign for their Powermatte Lip Pigment, a concentrated matte lip pigment.
The photo campaign called for Hadid to adopt a distinctly grunge/ rock and roll inspired look.
Hadid's haircut includes choppy bangs, dark eye makeup, and a nude lip color. She was also styled in a bra top and a bunch of necklaces.
Not only does the campaign include photographs of Hadid and a male model, but there is also a behind the scenes video of Hadid getting her hair and makeup done as well as the actual photo shoot itself. It's a fun preview of the lip pigment, which comes in different shades, including the nude color that Hadid is sporting for the campaign.
It makes sense for Nars to hire a supermodel like Hadid for their campaign, as since the brand first began gaining popularity, it has been sought out by designers such as Marc Jacobs because they felt the makeup was able to capture and enhance the true aesthetic of their designs. In fact, François Nars shot the first photographs for NARS advertising campaign himself and has gone on to publish a book of his photographs.
This latest campaign is proof that NARS is a brand that excels at capturing different looks, be it haute couture or grunge, and continues to challenge itself to create new and more dynamic products.
On top of this gig, Hadid is also a spokeswoman for Nike, has been the face of Dior makeup since May and even has her own makeup collection with Chrome Hearts.
Nars has clarified for fans that although Hadid is the 'face' of this campaign, she isn't taking on duties beyond that for the cosmetics brand and remains with Dior.