Move Over Kylie! Kanye West Announces New Cosmetics Line

Move Over Kylie! Kanye West Announces New Cosmetics Line
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Is there anything he can’t do?!

Kanye West has filed all the legal paperwork to launch his own cosmetics brand, and once again, he’s dedicating it to his mother.

The line will be named DONDA, after his mom who passed ten years ago. It’s not the first time he’s honored his mama with his work; 5 years back, he named his first fashion line after her, and this organizational chart outlining his vision for a sprawling company has made for some tongue-in-cheek headlines in the past:

...as you can see, “ambitious” is putting it mildly. But for now, it looks like he’ll focus on cosmetics. This new brand will reportedly carry lotions, makeup and perfumes.

Interestingly, he may just end up in competition with his sister-in-law. Kylie Jenner’s brand, Kylie Cosmetics, has been dominating that world for a while now. Will they work together, or become rivals in the space? 

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